Analysis of Body-Shaming Speech in the Comments Column the @Lisamarianaaa Account on Instagram

Abstract

This study aims to describe the linguistic forms and associative meanings in the comment section of the Instagram account @lisamarianaaa. This study uses a qualitative approach with a descriptive qualitative research type. The data source in this study is body shaming utterances found in the comment section of the Instagram account taken between April and August 2025. Data on linguistic forms and associative meanings in the comment section of the Instagram account @lisamarianaaa were collected using reading, listening, note-taking, and documentation techniques based on non-test instruments, namely structured observation guidelines for the comment section of the account @lisamarianaaa. Data on linguistic forms and associative meanings in the comment section of the Instagram account @lisamarianaaa were analyzed in three stages, namely data reduction, data presentation, and drawing conclusions. The results of the study show that the linguistic forms of body shaming utterances found include four forms, namely words, phrases, and sentences. Furthermore, the associative meanings contained in body shaming utterances include connotative meanings, affective meanings, reflective meanings, and collocative meanings. These meanings indicate that body shaming utterances are not only descriptive, but also contain elements of judgment, emotion, and certain associations.